Here are my top 5’s of 2017 in the base category – Primers, Concealers, and Foundations – some drugstore, some high end! All products linked below.

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FOUNDATION FEST MASTER LIST! All of the foundations I’ve reviewed, ranked and searchable:

Foundation Fest

GOOW Amazon Shop – http://www.amazon.com/shop/geekoutofwater

PRIMERS

6 Smashbox Photo Finish Primerizer – http://go.magik.ly/ml/8mfd/
5 Too Faced 3 in 1 Hangover Replenishing Primer Setting Spray – http://go.magik.ly/ml/8mfe/
4 Benefit PoreFessional Primer – http://go.magik.ly/ml/6i8y/
3 Bobbi Brown Vitamin Enriched Face Base – http://go.magik.ly/ml/8mff/
2 Urban Decay Urban Defense Primer – http://go.magik.ly/ml/8mfg/
1 Elf Beauty Shield SPF50 Primer – http://go.magik.ly/ml/6u1o/

CONCEALERS

5 Maybelline Instant Age Rewind Eraser Dark Circle Concealer – http://go.magik.ly/ml/4uhj/
4 Too Faced Born This Way Concealer – http://go.magik.ly/ml/8mfj/
3 IT Cosmetics Bye Bye Undereye Concealer – http://go.magik.ly/ml/8mfk/
2 Urban Decay Naked Skin Concealer – http://go.magik.ly/ml/8mfl/
1 Tarte Shape Tape Concealer – http://go.magik.ly/ml/8mfm/

FOUNDATIONS

5 MAC Studio Fix Fluid Foundation – http://go.magik.ly/ml/81hz/
4 Revlon Age Defying 3X Foundation – I can’t find it for sale online anywhere but here is the product info page – the links they give for Buy Now aren’t the right product, either! http://www.revlon.com/products/face/foundation-makeup/revlon-age-defying-3x-foundation#309974531054||0
3 Too Faced Peach Perfect Comfort Matte Foundation – http://go.magik.ly/ml/81i0/
2 Estee Lauder Double Wear Stay in Place Foundation – http://go.magik.ly/ml/8mfq/
1 MAC Studio Sculpt Foundation – http://go.magik.ly/ml/8mfr/

IN THIS VIDEO, I’M WEARING:

FACE
Too Faced 3 in 1 Hangover Primer Spray – http://go.magik.ly/ml/8mfe/
Physicians Formula Healthy Foundation in 1LC
Make Up For Ever Ultra HD Concealer – http://go.magik.ly/ml/8mg3/
Maybelline Fit Me Loose Finishing Powder in Fair – http://go.magik.ly/ml/8mg4/
Laura Geller Balance & Brighten Foundation In Porcelain – http://go.magik.ly/ml/8a1x/
Blush/Bronzer/Highlight from December Boxycharm

EYES
MAC Paint Pot in Painterly – http://go.magik.ly/ml/8mg5/
Morphe Dare to Create 39A Eyeshadow Palette – http://go.magik.ly/ml/8mgc/
Kat Von D Tattoo Liner in Trooper – http://go.magik.ly/ml/7jd2/
Tarte Tarteist Lash Paint Mascara – http://go.magik.ly/ml/8mg7/

LIP
Colour Pop Matte Liquid Lipstick in Strut – http://go.magik.ly/ml/6sez/

FYI: Magic Links (go.magik.ly) support this channel at no cost to you. If you purchase an item through my magik.ly links, I may be paid a small percentage of the sale (usually 1-5%). To learn more about how these affiliate links work, check out this video from Jen Luvs Reviews: https://youtu.be/MGxvZVK6MRI

SOCIAL!

Blog: https://geekoutofwater.com
Facebook: https://www.facebook.com/geekoutofwater
Instagram: https://www.instagram.com/geekoutofwater/
Twitter: https://twitter.com/geekoutofwater
Snapchat: geekoutofwater

THINGS I RECOMMEND:

Boxycharm*: http://bit.ly/boxycharmGOOW
Morphe Me Brushes*: http://bit.ly/morpheGOOW
Birchbox*: http://bit.ly/birchboxGOOW
Ipsy Glam Bag*: http://bit.ly/1UsNMOJDia and Co. Personal Styling Service Sizes 14-32*: http://bit.ly/1UQ0qqx
Gwynnie Bee Clothing Rental Sizes 10-32*: http://goo.gl/5sJgC9
Ebates.com* Cash back for shopping online! http://bit.ly/ebatesGOOW
Magic Links (product referral program)*: https://www.magiclinks.org/rewards/referral/geekoutofw/

DISCOUNT CODES:

$25 off any Clarisonic device when you use my link. (I receive a free brush head for each person I refer)*: http://bit.ly/clarisonicGOOW
Ulta.com – $10 off your first order*: http://ow.ly/ZIdTU
Hello Fresh! Meal Kit Subscription – $40 off your first box!*: http://bit.ly/hellofreshGOOW

*I earn a small commission or points if you sign up via the starred links and appreciate if you do, but I recommend them regardless of how you sign up!

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Today I’m reviewing Kat Von D’s Lock It foundation, concealer, and brushes to see how well they perform on my fair skin – dry with some fine lines and discoloration (age 41!). Can I get full coverage without a cakey, flakey mess?

IN THIS VIDEO, I’M WEARING:

KVD Lock-It Foundation in Light 44

KVD Lock-It Concealer in Light 1 Neutral

RCMA No-Color Powder

Kat Von D Metal Matte Eyeshadow Palette

Kat Von D Tattoo Liner in Trooper

Urban Decay 24/7 Waterline Pencil in black

IT Cosmetics Superhero Mascara

Urban Decay Afterglow Blush in Fetish

Urban Decay Vice Lipstick Vintage Limited Edition Lipstick in Pallor

THINGS I SUBSCRIBE TO & RECOMMEND:

Morphe Me Brushes*: https://liveglam.com/morphe-brushes/?ref=shokanson

Birchbox*: https://www.birchbox.com/invite/geekoutofwater

Ipsy Glam Bag*: http://bit.ly/1UsNMOJ

Dia & Co. Personal Styling Service Sizes 14-32*: http://bit.ly/1UQ0qqx

Gwynnie Bee Clothing Rental Sizes 10-32*: http://goo.gl/5sJgC9

DISCOUNT CODES:

ThredUp Like-New Clothes from Brands You Love – $10 off your first order*: http://bit.ly/1odkOUH

Ulta.com – $10 off your first order*:

http://ow.ly/ZIdTU

Moo.com (where I print my business cards) – 10% off your first order*:
https://www.moo.com/share/mzy22c

*I earn a small commission if you sign up via the starred links and appreciate if you do, but I recommend them regardless of how you sign up!

Blog: https://geekoutofwater.com
Facebook: https://www.facebook.com/geekoutofwater
Instagram: https://www.instagram.com/geekoutofwater/
Twitter: https://twitter.com/geekoutofwater
Snapchat: geekoutofwater

EQUIPMENT GEEKNESS:

This video was shot with a Canon 70D camera with the Canon EF 24-105mm f4L lens and edited with Final Cut Pro X. I record audio on the Zoom H4N (2015 edition) – http://www.amazon.com/Zoom-H4N-Digital-Multitrack-Recorder/dp/B00UK7G3UO and light everything with the Ardinbir Photography 500W 5400K Ring Light – http://www.amazon.com/gp/product/B004XSYZ2O

I purchased all products used in this video. All opinions are my own.

FTC: This video is not sponsored.

Another concealer Battle Royale – this time, my beloved Urban Decay Naked Skin concealer takes on the new Tarte Shape Tape Contour Concealer. Let the best coverage win!

RELATED VIDEOS

My High End Concealer Battle Royale – 8 high-end concealers from NARS, UD, Make Up Forever, Bliss, Amazing, IT Cosmetics, Benefit, and Bare Minerals battle it out for the GOOW crown:

https://youtu.be/LtJZaXEHSmQ

PRODUCTS MENTIONED

Urban Decay Naked Skin Concealer in Fair Neutral

Tarte Shape Tape Contour Concealer in Fair

IN THIS VIDEO, I’M WEARING

Too Faced Born This Way Foundation in Porcelain

Urban Decay Naked Skin Concealer in Fair Neutral (left eye)

Tarte Shape Tape Contour Concealer in Fair (right eye)

Kat Von D Shade & Light Eyeshadow Quad in Plum

Urban Decay Moondust Eyeshadow Palette – Magnetic

Physician’s Formula Eye Booster Liquid Liner in Ultra Black

Tarte Lights Camera Lashes Mascara

Urban Decay 24/7 Waterline Pencil black

Urban Decay Afterglow Blush in Fetish

L’Oreal Glam Glow Bronzer

Hourglass Ambient Lighting Powder in Ethereal Light

Ardell Mechanical Eyebrow Pencil in Dark Brown

Anastasia Beverly Hills Clear Brow Gel

Physician’s Formula Plump Potion Lip Plumping Gloss

THINGS I SUBSCRIBE TO & RECOMMEND:

Morphe Me Brushes*: https://liveglam.com/morphe-brushes/?ref=shokanson

Birchbox*: https://www.birchbox.com/invite/geekoutofwater

Ipsy Glam Bag*: http://bit.ly/1UsNMOJ

Dia & Co. Personal Styling Service Sizes 14-32*: http://bit.ly/1UQ0qqx

Gwynnie Bee Clothing Rental Sizes 10-32*: http://goo.gl/5sJgC9

DISCOUNT CODES:

ThredUp Like-New Clothes from Brands You Love – $10 off your first order*: http://bit.ly/1odkOUH

Ulta.com – $10 off your first order*: http://ow.ly/ZIdTU

Moo.com (where I print my business cards) – 10% off your first order*:
https://www.moo.com/share/mzy22c

*I earn a small commission if you sign up via the starred links and appreciate if you do, but I recommend them regardless of how you sign up!

Blog: https://geekoutofwater.com
Facebook: https://www.facebook.com/geekoutofwater
Instagram: https://www.instagram.com/geekoutofwater/
Twitter: https://twitter.com/geekoutofwater
Snapchat: geekoutofwater

EQUIPMENT GEEKNESS:

This video was shot with a Canon 70D camera with the Canon EF 24-105mm f4L lens and edited with Final Cut Pro X. I record audio on the Zoom H4N (2015 edition) – http://www.amazon.com/Zoom-H4N-Digital-Multitrack-Recorder/dp/B00UK7G3UO and light everything with the Ardinbir Photography 500W 5400K Ring Light – http://www.amazon.com/gp/product/B004XSYZ2O

I purchased all products used in this video. All opinions are my own.

FTC: This video is not sponsored.

Today I’m putting the Too Faced Born This Way Foundation & Concealer to a 9 hour wear test! Application demo, first impressions, and check-ins included!

PRODUCTS MENTIONED (not affiliate links):

Too Faced Born This Way Foundation in Vanilla – http://bit.ly/2alIqR4

Too Faced Born This Way Concealer in Very Fair – http://bit.ly/29rri01

IN THIS VIDEO, I’M WEARING (not affiliate links):

Too Faced Born This Way Foundation in Vanilla – http://bit.ly/2alIqR4

Too Faced Born This Way Concealer in Very Fair – http://bit.ly/29rri01

Too Faced Chocolate Bon Bons Eyeshadow Palette – http://bit.ly/1W1CCRu

Boots No 7 Perfect Light Loose Powder – http://bit.ly/1OY5WpO

Loreal Glam Bronze Bronzer – http://bit.ly/1RrQ2yk

Wet n Wild MegaGlo Highlighting Powder – http://bit.ly/1XUKHHm

Urban Decay Afterglow Blush in Fetish – http://bit.ly/29sDeL8

Kat Von D Tattoo Liner in Trooper – http://seph.me/1XLLyba

Benefit Roller Lash Mascara – http://bit.ly/1Th6upB

Maybelline LipStudio Color Jolt Intense Lip Paint in Berry Naughty – http://bit.ly/29PXsRa

Urban Decay Vice Sheer Shimmer Lipstick in Seismic – http://bit.ly/2ayc1u8

Urban Decay Alice Through the Looking Glass Lipstick (limited edition)

THINGS I SUBSCRIBE TO & RECOMMEND:

Morphe Me Brushes*: https://liveglam.com/morphe-brushes/?ref=shokanson

Birchbox*: https://www.birchbox.com/invite/geekoutofwater

Ipsy Glam Bag*: http://bit.ly/1UsNMOJ

Dia & Co. Personal Styling Service Sizes 14-32*: http://bit.ly/1UQ0qqx

Gwynnie Bee Clothing Rental Sizes 10-32*: http://goo.gl/5sJgC9

DISCOUNT CODES:

ThredUp Like-New Clothes from Brands You Love – $10 off your first order*: http://bit.ly/1odkOUH

Ulta.com – $10 off your first order*: http://ow.ly/ZIdTU

Moo.com (where I print my business cards) – 10% off your first order*:
https://www.moo.com/share/mzy22c

*I earn a small commission if you sign up via the starred links and appreciate if you do, but I recommend them regardless of how you sign up!

Blog: https://geekoutofwater.com
Facebook: https://www.facebook.com/geekoutofwater
Instagram: https://www.instagram.com/geekoutofwater/
Twitter: https://twitter.com/geekoutofwater
Snapchat: geekoutofwater

EQUIPMENT GEEKNESS:

This video was shot with a Canon 70D camera with the Canon EF 24-105mm f4L lens and edited with Final Cut Pro X. I record audio on the Zoom H4N (2015 edition) – http://www.amazon.com/Zoom-H4N-Digital-Multitrack-Recorder/dp/B00UK7G3UO and light everything with the Ardinbir Photography 500W 5400K Ring Light – http://www.amazon.com/gp/product/B004XSYZ2O

I purchased all products used in this video. All opinions are my own.

FTC: This video is not sponsored.

Buckle up, buttercups! 40 minutes of battle royale (with cheese) goodness coming your way! 8 high-end concealers from NARS, UD, Make Up Forever, Bliss, Amazing, IT Cosmetics, Benefit, and Bare Minerals battle it out for the GOOW crown.

★ ☆★ ☆★ ☆★ ☆★ ☆★ ☆★ ☆★ ☆★ ☆★ ☆★ ☆★ ☆★ ☆★ ☆★ ☆★ ☆★ ☆★ ☆★ ☆★ ☆★

PRODUCTS MENTIONED (not affiliate links):

Bliss Feeling Bright Illuminating Undereye Concealer – http://bit.ly/1WEcV8m

Amazing Hydrate Concealer – http://bit.ly/1SG1ttx

Make Up Forever Ultra HD Invisible Cover Concealer – http://seph.me/1WEd0sC

IT Cosmetics Bye Bye Undereye Anti-Aging Concealer – http://bit.ly/1r0JqSa

Benefit Erase Paste – http://bit.ly/1Z5ka8t

NARS Radiant Creamy Concealer – http://bit.ly/26J0yNb

Bare Minerals BareSkin Complete Coverage Serum Concealer – http://bit.ly/1NaUPDI

Urban Decay Naked Skin Concealer – http://bit.ly/1Y4cqDt

IT Cosmetics #212 Essential Concealer Brush – http://bit.ly/1WEdleS

IN THIS VIDEO, I’M WEARING:

Smashbox Camera Ready CC Cream in fair/light – http://bit.ly/1pXsH1c

(The winning concealer – watch to find out which one!)

Too Faced Peanut Butter & Jelly Eyeshadow Palette – http://bit.ly/1NQP6c0

Revlon ColorStay Skinny Liquid Liner – http://bit.ly/1Uba9Hv

IT Cosmetics Superhero Mascara – http://bit.ly/2467xxj

Lorac Alter Ego Lip Gloss in Free Spirit – http://bit.ly/1NQOT8H

THINGS I SUBSCRIBE TO & RECOMMEND:

Morphe Me Brushes*: https://liveglam.com/morphe-brushes/?ref=shokanson

Birchbox*: https://www.birchbox.com/invite/geekoutofwater

Ipsy Glam Bag*: http://bit.ly/1UsNMOJ

Dia & Co. Personal Styling Service Sizes 14-32*: http://bit.ly/1UQ0qqx

Gwynnie Bee Clothing Rental Sizes 10-32*: http://goo.gl/5sJgC9

DISCOUNT CODES:

ThredUp Like-New Clothes from Brands You Love – $10 off your first order*: http://bit.ly/1odkOUH

Ulta.com – $10 off your first order*: http://ow.ly/ZIdTU

Moo.com (where I print my business cards) – 10% off your first order*:
https://www.moo.com/share/mzy22c

*I earn a small commission if you sign up via the starred links and appreciate if you do, but I recommend them regardless of how you sign up!
Facebook: https://www.facebook.com/geekoutofwater
Instagram: https://www.instagram.com/geekoutofwater/
Twitter: https://twitter.com/geekoutofwater
Snapchat: geekoutofwater

EQUIPMENT GEEKNESS:

This video was shot with a Canon 70D camera with the Canon EF 24-105mm f4L lens and edited with Final Cut Pro X. I record audio on the Zoom H4N (2015 edition) – http://www.amazon.com/Zoom-H4N-Digital-Multitrack-Recorder/dp/B00UK7G3UO and light everything with the Ardinbir Photography 500W 5400K Ring Light – http://www.amazon.com/gp/product/B004XSYZ2O

I purchased all products used in this video. All opinions are my own.

FTC: This video is not sponsored.

8 drugstore concealers go head-to-head to determine a winner! Grab your beverage of choice, get comfy, and prepare to root for your favorites, because this one is a doozy!

Inspired by Pixiwoo’s video – Best Affordable Concealers (UK): https://youtu.be/AT-PmKjPzlE

PRODUCTS MENTIONED (not affiliate links):

L’Oreal True Match Super Blendable Concealer: http://bit.ly/1qMcKJ2
Maybelline Fit Me Concealer: http://bit.ly/1RsiLEn
Maybelline FaceStudio Master Conceal: http://bit.ly/1Sdh1yC
Maybelline SuperStay Better Skin Concealer: http://bit.ly/1N2fPhn
Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer: http://bit.ly/1LPAZ65
Nyx HD Photogenic Concealer: http://bit.ly/1gRiiOE
Ulta Beauty Full Coverage Concealer Waterproof: http://bit.ly/22CRMAB
Rimmel Match Perfection Skin Tone Adapting Concealer: http://bit.ly/1LPBm0l
IT Cosmetics Live Beauty Fully Essential Concealer Brush #212: http://bit.ly/1vmwB0K

IN THIS VIDEO, I’M WEARING:

Neutrogena Visibly Even BB Cream SPF30: http://bit.ly/1Px0UtZ
Too Faced Chocolate Bon Bons Eyeshadow Palette: http://bit.ly/1UQ0eHZ
(Eye Tutorial by Nisha @ SugarPuffAndFluff): https://youtu.be/t8E7FGfyWu0
Physicians Formula Eye Booster 2-in-1 Lash Boosting Eyeliner & Serum in Black: http://bit.ly/1ksC94G
Too Faced Better Than Sex Mascara in Carbon Black – http://bit.ly/1sW3FLX
Ardell Natural Demi Wispies False Eyelashes – http://bit.ly/1WD9cHY
Nyx Butter Gloss in Éclair: http://bit.ly/1cDaImG
The winning concealer from this Battle Royale (Watch to see the winner!)

MONTHLY BOXES I SUBSCRIBE TO AND RECOMMEND:

Morphe Me Brushes: https://liveglam.com/morphe-brushes/
Birchbox*: https://www.birchbox.com/invite/geekoutofwater
Ipsy Glam Bag*: http://bit.ly/1UsNMOJ
Dia & Co. Personal Styling Service Sizes 14-32*: http://bit.ly/1UQ0qqx

DISCOUNT CODES:

ThredUp Like-New Clothes from Brands You Love – $10 off your first order*: http://bit.ly/1odkOUH

Ulta.com – $10 off your first order*:
http://ow.ly/ZIdTU

*I earn a small bonus if you sign up via the starred affiliate links and appreciate if you do, but I recommend them regardless of how you sign up!

I purchased all products used in this video. All opinions are my own.

FTC: This video is not sponsored.

Blog: https://geekoutofwater.com
Facebook: https://www.facebook.com/geekoutofwater
Instagram: https://www.instagram.com/geekoutofwater/
Twitter: https://twitter.com/geekoutofwater
Snapchat: geekoutofwater

Snail Mail:
Shelly Hokanson
PO Box 1574
Harrisonburg VA 22803

EQUIPMENT GEEKNESS:

This video was shot with a Canon 70D camera and Canon EF 50mm f1.8 STM lens, edited with Adobe Premiere CC, and lighted with the Ardinbir Photography 500W 5400K Ring Light – http://www.amazon.com/gp/product/B004XSYZ2O

ABOUT ME:

My name is Shelly and I’m a 41-year-old web geek that jumped off the deep end into the makeup and beauty world. Come along for the ride as I figure out which products work and look good on fair, dry skin that is starting to show the sins of its youth… fine lines, sun damage, enlarged pores, and all that good stuff.